Use of artificial intelligence

How Sicilus Uses Artificial Intelligence

Sicilus may use artificial intelligence tools to support certain operational, creative and organisational activities: reviewing text, translations, preparing information, illustrative images, internal analysis and help with handling enquiries.

The Sicilus team reviews essential information in editorial content and communications prepared with AI before publication or sending. Automatic assistant replies may contain errors; official store information and the team’s confirmations take precedence.

Transparency for Customers and Visitors

When we use content created or modified with artificial intelligence tools that looks realistic and could be mistaken for real content, we may indicate this with a dedicated note, such as: “Image generated or modified using artificial intelligence tools for illustrative purposes”.

If an AI-based virtual assistant is activated on the website, users will be clearly informed that they are interacting with an automated system and can request help from our team with orders, complaints, allergens, shipping or specific enquiries.

What We Do Not Use Artificial Intelligence For

Sicilus does not use artificial intelligence tools to make fully automated decisions that have significant effects on customers, such as assessments of reliability, access to services, handling complex complaints or personalised commercial decisions without human oversight.

We do not use artificially created reviews, testimonials or customer identities. Published reviews come from real customer experiences or review platforms used by Sicilus.

Personal Data and Human Oversight

When we use digital or artificial intelligence tools, we take care not to enter unnecessary personal data, sensitive data or confidential customer information. Any processing of personal data is managed according to our Privacy Policy.

Activities supported by artificial intelligence remain subject to human oversight. In case of doubt, the official information in orders, product details, terms of sale and direct communications from the Sicilus team always takes precedence.

Contact Us

For questions about Sicilus’s use of artificial intelligence, you can contact us at info@sicilus.com.

Sicilus Concierge: AI shopping assistant

When active, Sicilus Concierge uses Microsoft Clarity Brand Agents to help you explore Sicilian foods and gifts. Its automatic replies are not individually reviewed by a person and do not constitute order confirmations, corporate quotations or delivery guarantees. Check the selected destination, currency, price and variant availability in the store before buying. For corporate gifts, professional supplies, personalisation or specific requests, contact the Sicilus team; B2B terms are confirmed in a quotation.

Conversation content and interaction events are shared with Microsoft for operation, security and service improvement. Read our Privacy Policy. Do not enter passwords, payment data or sensitive information. Ask the assistant to delete saved information or contact info@sicilus.com about your personal data.

Last updated: 27 October 2026.